Are you looking to develop your knowledge in Marketing while you work full-time? Our Master in Business Administration (Marketing Option) will equip you with a well-rounded understanding of their organizations, and how marketing interacts with other important business functions. Applications are now open for weekend, evening, and day.
MBA in Marketing starts with a thorough examination of business fundamentals and finishes with an exploration of the competencies needed to excel in marketing leadership. The program is designed to provide career focused students with the knowledge, theory, and practice of the modern business world to enhance decision making and careers. This is done by developing the student’s administrative and competency skills necessary to effectively lead organizations in the 21st century. This course will emphasize the theory and practical skills associated with assessing customer interests, desires and needs; identifying organizational fit; and harnessing the organization’s capacity to respond. It will explore the relationship of marketing to other business functions and consider the challenges faced by organizations seeking to serve international and cross-cultural markets. Students will be required to develop a comprehensive marketing plan for a new start-up or a new product or service for an existing entity that covers selecting target markets, conducting market research, and determining brand management, pricing, and the promotion and distribution of products and services.
A marketing concentration provides the basic concepts, techniques, and tools for developing marketing strategy and marketing programs. Focus your studies on this concentration to help organizations target specific consumer groups with intended products and services in mind. Learn to create appropriate promotional, pricing, and distribution arrangements central to generating profit and growth. An MBA with a marketing focus, provides students with a more well-rounded understanding of their organizations, and how marketing interacts with other important business functions.
In the first year of the programme, students study carefully selected courses calculated to make them well-equipped with the requisite knowledge that makes them fit for every managerial position that comes their way after the programme. In the second year, of this specialization, students will learn Consumer Behaviour, Marketing Research, Services Marketing, International Marketing and Integrated Marketing Communication which are critical in modern marketing.
The goals and objectives of the MBA Marketing Option programme are:
- Demonstrate an understanding of contemporary issues in marketing
- To equip students with knowledge of theories, methods, and systems needed for the strategic analysis, development, execution, and measurement of marketing programs.
- To equip students with skills and knowledge in the various functional areas of business and management while focusing on the relevant specific marketing area, allowing students exposure to various aspects of the marketing function across various types of organizations.
- To assist students to acquire knowledge and skills in marketing research and marketing analytics to better inform business decisions
- Equip students with the skills to apply analytics to a wide range of business applications and interpret data to inform business decisions
Admission requirements for students to enroll on the MBA Marketing programme can be any of the following:
- Candidates for MBA (Marketing Option) must possess good first degrees (Lower Division or better) or equivalent professional qualifications from a recognized institution in any relevant area.
- Applicant with a Third Class or Pass with substantial working experience at the managerial level in the marketing field of Marketing may be considered for admission. Such an applicant must attend and pass an interview to be conducted by the department
- All applicants must in addition have a thorough proficiency in written and spoken English.
- Applicant must demonstrate their ability to pay required fees and pass an entry examination to be conducted by the school.
|
SEMESTER ONE |
|
|
COURSE CODE |
COURSE TITLE (CREDIT HOURS) |
|
|
FACULTY CORE |
|
ACF 551 |
Accounting for Managers (3 Credits) |
|
ISD 551 |
Quantitative Analysis (3 Credits) |
|
ACF 553 |
Managerial Economics (3 Credits) |
|
MAS 553 |
Human Resource Management (3 Credits) |
|
MAS 561 |
Leadership & Organizational Behaviour (3 Credits) |
YEAR ONE SEMESTER TWO
COURSE CODE COURSE TITLE (CREDIT HOURS)
FACULTY CORE
MCS 552 Marketing Management & Strategy (3 Credits)
ACF 554 Corporate Finance (3 Credits)
ISD 556 MIS & E-Business (3 Credits)
ISD 552 Operations Management (3 Credits)
ISD 554 Business Research Methods (3 Credits)
|
YEAR TWO |
SEMESTER ONE |
|
COURSE CODE |
COURSE TITLE (CREDIT HOURS) |
|
|
FACULTY CORE |
|
MAS 651 |
Business Law & Ethics (3 Credits) |
|
MCS 601 |
Research project 1 (3 Credits) |
|
MCS 651 |
Entrepreneurship & Small Business (3 Credits) |
|
|
ELECTIVES |
|
MCS 653 |
Consumer Behavior (3 Credits) |
|
MCS 657 |
Services Marketing (3 Credits) |
|
MCS 659 |
Marketing Research (3 Credits) |
|
YEAR TWO |
SEMESTER TWO |
|
COURSE CODE |
COURSE TITLE (CREDIT HOURS) |
|
|
FACULTY CORE |
|
MCS 601 |
Research Project 2 (3 Credits) |
|
MCS 651 |
Strategic Management & Policy (3 Credits) |
|
|
ELECTIVES |
|
MCS 654 |
International Marketing (3 Credits) |
|
MCS 678 |
Integrated Marketing Communication (3 Credits) |
|
MCS 662 |
Digital Marketing (3 Credits) |
|
MCS 672 |
Circular Economy and Sustainability (3 Credits) |
All Master of Business Administration students undertake a six (6) credit hour research project that leads to a submitted thesis report that is orally defended by the student.
Teaching methods include but are not limited to Face to face-to-face lectures, hands-on Problem-Based Learning (PBL) techniques, case study illustrations, and practice-oriented virtual exercises using the KNUST Learning Management System (LMS) called the Virtual Classroom. Seminars/Workshops, Audio-visual/Poster presentation
A critical observation of advertisements in job vacancies in the media reveals that many of the job vacancies are in the areas of Marketing. Currently most businesses are in search for well-trained top management personnel to manage their marketing operations