Department of Marketing and Corporate Strategy

The marketing department at KSB encompasses four areas: Marketing, Strategy, International Business and Entrepreneurship. A marketing education in this department provides students with the opportunity to develop an understanding of the marketing function as well as detailed insight into various aspects of marketing including strategy, buyer behaviour, market research, the internet and new media, marketing communications, sales, and new product development. The undergraduate and postgraduate International Business Programme offered by the department is the premier International Business programme in Ghana. Lecturers in this department conduct in conduct pioneering research in all aspects of marketing and provide transformative educational experiences that help students realize their potential.