Research Interest:

• Strategy and Competition,
• Branding,
• Value Chain Analysis
• Organizational Culture

Courses taught:

• Strategic Brand Management,
• Strategic Management and Policy,
• Consumer Behavior,
• International Business Management,
• International Marketing, 
• Retailing,
• Integrated Marketing Communication,
• Internet Marketing,
• Marketing Research,
• Principles of Management,
• Fundamentals of Entrepreneurship