Mariama Zakari
Ph.D., MPhil, Strategic Management and Consulting (Kumasi), MBA, Marketing (Kumasi), BA, Industrial Art (Kumasi)
Ph.D., MPhil, Strategic Management and Consulting (Kumasi), MBA, Marketing (Kumasi), BA, Industrial Art (Kumasi)
Research Interest:
- Strategy and Competition,
- Branding,
- Value Chain Analysis
- Organizational Culture
Courses taught:
- Strategic Brand Management,
- Strategic Management and Policy,
- Consumer Behavior,
- International Business Management,
- International Marketing,
- Retailing,
- Integrated Marketing Communication,
- Internet Marketing,
- Marketing Research,
- Principles of Management,
- Fundamentals of Entrepreneurship