Research Interest:
- Strategy and Competition,
- Branding,
- Value Chain Analysis
- Organizational Culture
Courses taught:
- Strategic Brand Management,
- Strategic Management and Policy,
- Consumer Behavior,
- International Business Management,
- International Marketing,
- Retailing,
- Integrated Marketing Communication,
- Internet Marketing,
- Marketing Research,
- Principles of Management,
- Fundamentals of Entrepreneurship
Dr (Mrs)
Ayim Complex-Room TF 09
+233(0)249076475
marryamgh@yahoo.com
Lecturer
![mariama](/sites/business.knust.edu.gh/files/2024-04/mariamahellis.jpg)
Ph.D., MPhil, Strategic Management and Consulting (Kumasi), MBA, Marketing (Kumasi), BA, Industrial Art (Kumasi)
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