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Mariama Zakari

MPhil, Strategic Management and Consulting (Kumasi), MBA, Marketing (Kumasi), BA, Industrial Art (Kumasi)

Research Interest:

  • Strategy and Competition,
  • Branding,
  • Value Chain Analysis
  • Organizational Culture

 

Courses taught:

  • Strategic Brand Management,
  • Strategic Management and Policy,
  • Consumer Behavior,
  • International Business Management,
  • International Marketing, 
  • Retailing,
  • Integrated Marketing Communication,
  • Internet Marketing,
  • Marketing Research,
  • Principles of Management,
  • Fundamentals of Entrepreneurship